Motrin's apology on their site
After having their entire site down for the night, Motrin just posted this apology, directed at the onslaught of mothers who wrote in regarding their anti-babywearing (and I would say un-baby-friendly) advertisement. The ad was put out in both print and video forms.
With regard to the recent Motrin advertisement, we have heard you.
On behalf of McNeil Consumer Healthcare and all of us who work on the Motrin Brand, please accept our sincere apology.
We have heard your complaints about the ad that was featured on our website. We are parents ourselves and take feedback from moms very seriously.
We are in the process of removing this ad from all media. It will, unfortunately, take a bit of time to remove it from our magazine advertising, as it is on newsstands and in distribution.
Thank you for your feedback. Its very important to us.”
Vice President of Marketing
McNeil Consumer Healthcare