I really wish that all new mothers were told that the majority of newborns want to breastfeed much more frequently than every few hours. And many even want to stay latched on, suckling for extended periods of time. This can understandably shake a new mother’s confidence and make her second guess if she’s producing enough milk to keep her nursling satisfied. Women are usually just told that their baby should nurse 'every 2-3 hours,' but frequent (and lengthy) nursing is a totally normal thing for newborns to do! It helps keep them close to mama while regulating her milk supply.
Often babies won’t have these longer stretches between feeds until they’re a little older. Even then, there are several things that could make them want to nurse more, including (but not limited to) teething, sickness, unfamiliar surroundings, or feeling tired. I can’t imagine how miserable it would be to have a fussy baby in your arms but feel like you shouldn’t breastfeed again because it’s "not time yet." ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
This isn’t discussed often enough and new mothers need to be reassured. If baby is gaining weight, then there’s absolutely nothing wrong with breastfeeding more often than what you’ve been told is 'normal.' The postpartum period is all about surrendering, so cozy up with your babe and forget the clock.
--Oh Baby Nutrition