Monday, November 17, 2008


Motrin's apology on their site

After having their entire site down for the night, Motrin just posted this apology, directed at the onslaught of mothers who wrote in regarding their anti-babywearing (and I would say un-baby-friendly) advertisement. The ad was put out in both print and video forms.

With regard to the recent Motrin advertisement, we have heard you.

On behalf of McNeil Consumer Healthcare and all of us who work on the Motrin Brand, please accept our sincere apology.

We have heard your complaints about the ad that was featured on our website. We are parents ourselves and take feedback from moms very seriously.

We are in the process of removing this ad from all media. It will, unfortunately, take a bit of time to remove it from our magazine advertising, as it is on newsstands and in distribution.

Thank you for your feedback. Its very important to us.”

Kathy Widmer
Vice President of Marketing
McNeil Consumer Healthcare

Sunday, November 16, 2008

Motrin Makes Moms Mad

I have to second what other mothers have wondered, "WHAT was Motrin thinking?!" If nothing else, the misinformation put forth regarding safe and effective babywearing in this ad is cause for concern.

Wearing your baby correctly is comfortable for both mom and baby. It leads to a much happier couple. There should be no pain - or need for Motrin - involved. If anything, babywearing reduces any "pains" of early babyhood.

Our son is currently pushing 19 pounds and has been worn since birth. He has never once been in a stroller or left in a carseat outside the car. As a professional mother making attempts to juggle a career (that I stepped down within at his birth), and as a current 'single' mom as my partner has been deployed around the world for 7 months, babywearing throughout the day (and sleep sharing at night) is life-saving. My son's comfort, security, safety, development, and happiness - completely void of the need to cry - as well as the secure attachment and bonding between the two of us, is natural, normal, primal, instinctual, and the furthest thing from pain-causing that I could imagine.

There are many mothers that Motrin did not interview when tossing together this baby-unfriendly advertisement...I am just another one.


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