Sunday, July 18, 2010

Brazil's Breastfeeding Ad

This is Brazil's latest Breastfeeding Public Service Ad. Look at all aspects of the photo - it may not be what it initially appears to be.

This ad (*not a photo of a breast*) was flagged and removed from Facebook on the Crunchy Mommas International and peaceful parenting pages (as well as many other pages and individual accounts) for being 'obscene.'

The ad reads, "Made for each other. Breast-feed."





49 comments:

  1. I absolutely love this.

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  2. Way to go Brazil!!!!

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  3. Trippy! Took me awhile to see the baby...

    So it is also a good lesson in being less rigid in my perspective! ;)
    Thanks for sharing!

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  4. I keep looking but I just can't see the baby. What is the blue part at the top and what is each bump suppose to be?

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    1. you are telling me you can not see the child's eye??? The mouth?!

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    2. Name, Jessica Watkins. The part that looks like a nipple is actually a nose. Below that is a mouth. Its a baby. Only going as anon because I cant sign into google. Forgot password lol.

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  5. Renee - ignore the blue part. Look only to the right. The bump in the middle is the nose, above that in the shadow is the baby's eye, and below the nose is the baby's mouth. It is a profile view. Beautiful! I love it.

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  6. I meant left...loo to the left.

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  7. In 1975 the median age for breastfeeding in Brazil was 2 mos. In 1974 the ministry of health in one state banned the distribution of bottles and formula in maternity hospitals. It adopted the Infant Feeding Code as law in 1988. By 2003 the median age for breastfeeding rose to 10 months and infant deaths fell from 136 to 20 per thousand. Brasil has 190 milk banks (half in the world). In 2004 president Lula invited Nestlé to 'help' fight hunger in Brazil. For the whole story and a lot more, read The Politics of Breastfeeding by Gabrielle Palmer.

    http://astore.amazon.com/peacefparent-20/detail/190517716X

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  8. the c-sec rate is absolutely AWFUL. I'm planning a homebirth with a midwife/pediatrician team here in Brazil. I had a homebirth and a vag hospital birth in the US.

    In public hospitals, the vag birth rate is pretty good, but in private hospitals, it CAN reach 90% easily. Most women are simply uninformed and think a c-sec is just "easier". Some are terrified of vaginal birth, others just like the convenience.

    There are various artists in Brazil who are doing commercials to promote natural birth. One even had twins! (she also participated in some BF ads) So yes, there ARE people trying to decrease the c-sec rate. I do my own little campaign on another social networking site (Orkut) I participate in a volunteer and manage communites for BF, birth and gentle parenting.

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    1. I have been in an OR for a C-section and let me tell (agree) with you- a c-section is NOT natural. It is a major, major surgery. Having a major surgery should not be considered convenient. You know what's convenient? The way our bodies are naturally. We have everything we need! Not only that, but studies have now shown that the longer children stay inside, the more intelligent they are. Why mess with that?

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    2. But for those who can not deliver naturally it helps us! For me I couldn't deliver naturally with any of my 3 babys yes I wanted to but my uterus would never dialate and I could never go into laybor I was 20 when I had my first c-sec when I got pregnant again for my second baby I would go into premature laybor and they had to stop it 1 time because they could not do a v-back because my first c-section I hemridged! And by my last baby I went into premature laybor 6 times so had to stay on meds for it and that kept lowering my blood pressure and on 5 months of bed rest. So vaginal birth is easier! C-section is a lot harder and has more risks at it! And it takes a lot longer to heal from!

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    3. I'm not going to argue with you about the c-section rate being too incredibly high. Let me tell you though, even though us women are designed for having babies some of us have some factory flaws.
      I was 10 days overdue with my first and there was still no sign of him. I didn't even have mild contractions. They had to try to induce. Cervadil did no good and after 2 days of that they tried Oxytocin. That got me a couple of contractions but still nothing. I had to go in for a section. The OB/GYN informed me my pelvis is just simply too small.
      I refused to believe this. I got pregnant a second time, my doc was all pro VBAC. A week overdue, no sign of a baby again. Only option another section.
      Unfortunate for me, there is no way I'd have my babies naturally as my baby can't get snug into my pelvis to even bring on any labour. I don't think society should be using a section as a way to bring a baby into the world because it's just more convenient for you to have it on that day or you don't want to ruin your baby parts. We do have to find a way though to be more, positive, about sections though because for people like myself who can't have it naturally despite our best efforts it can really ruin our memories of our delivery and make us feel like a failure and less of a woman.

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    4. Roxi - I had my son at 44 weeks, 2 days. My mom had 4 babies at 44 weeks. My grandmother had 8 babies at 44 weeks. It may be that you simply have longer gestational cycles and your babies would also have gotten themselves ready at a post-42 week time. :) There are no such things as 'due dates' for babies - they trigger labor when they are ready for the outside world. For some of us, that is just later than our doctors would like.

      I do, however, agree that we need to find ways to make surgical birth more mother/baby-friendly for those who need to endure them. There is far too much awfulness around c-sections today (especially for survivors of sexual trauma from earlier in life) and this can have a terrific negative impact on a mother and her baby.

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  9. from a distance it looks like a breast then on closer inspection saw a mouth and nose and further inspection i saw the eye very good pic and tastefull as this is what boobs were made for not for men ogling x

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    1. I agree! They didn't delete the image of two lamps that looked like a woman doing the spread-eagle. Why in the world would they delete this one?!

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  11. I absolutely love this pic... Baby and breast are meant for each other. This needs to be the ad everywhere!

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  12. I need to clarify something from my post above: I should have said * Unfortunately, in 2004 President Lula invited Nestlé...' It seems like a lot of the hard work put in over decades may begin to unravel.

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  13. Those could only be the delicious chubby cheeks of a well-nourished breastfed babe!

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  14. Send the photo to nestle

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  15. I had only seen the thumbnail and thought it was a thought-provoking picture, but, once I clicked on it, it became so clear. What a great photo! Love the chubby cheeks of a breastfed baby!

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  16. I call my nurslings "boobie babies" for a reason - here's more proof to back me up! haha What a neat pic!

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  17. My two-year-old came over when I was looking at this pic and said, "Booby! Mommy's booby!" Hehe. XD

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  18. ahhhhh get it! fab! what a great pic :)
    It took me a while tog et it but now its so clear. :)

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  19. this is excellent ! congrat to Brazil when here in France the average is less than 3 month !!!

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  20. son of a biotch. i posted that picture on facebook and never realized it was gone. FB sucks...

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  21. I love this photo. Unfortunately too many people are so driven by the sexuality of society to see the beauty of the baby. Even if it was a breast, why are breasts so feared and obscene. It's like showing a bottle to someone. At least I see it as a bottle. The easiest kind to use!

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  22. I see the nose and the mouth, in the back, but what is the black at the top (in the back)? and what is in the front? I saw someone say it is a baby's chubby cheek, but I can't see it. It looks like a baby's bottom to me???

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    1. the black at the top is a shadow over the baby's eye

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  23. This is great!! We NEED more like this!!

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  24. I guess because the 'breast' is a sign of nurture and love. We dont want a world full of that do we? PPfffft....

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  25. The eye is at the top. Once I saw that, I could see the nose in the middle and mouth on the bottom.

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  26. I saw that it was a baby's face right away! What kind of idiots mark something like this as obscene?!? That is the sweetest little baby face!

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  27. whahaha indeed it's not what you think it is, but it IS a great pic :D

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  28. Wow! What a trippy picture! I took me a minute (or two) to see the eye & get the full picture.

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  29. I am a Brazilian woman, and I am ashamed of the government of my country that does not encourage breastfeeding. During the carnival on TV you can watch thousands of semi-naked women, if not completely naked, they are in magazines and newspapers. but breastfeeding in public is obscene! What a shame!! In Brazil, women are objects, breasts and vagina are to the delight of men, here's why women give birth to undergo cesarean sections and give bottles to feed their children

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  30. Ah... Facebook being encouraged to ban something according to the tastes of a small group of backward thinking, unintelligant (or should I say simply ignorant) self-appointed mentors of decency - as they see it! Often these sickies are ultra-religious and feel no qualms about heaping their personal distorted views on the shoulders of others. Sadly, the others react instead of simply telling them "where to go" in their phraseology of choice! Sad... simply sad!
    J Mathews - Ontario, Canada

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  31. Facebook is really a problem in some ways, and yet it connects us all in ways the probably wouldn't happen otherwise. I guess a boycott is impractical and ultimately not as effective as just continuing to make our voices heard. I'll post it too...
    It's really interesting.
    My first thought (having no real significance to the discussion) was, "man, I'd love to have a nice round lovely breast like that one."

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  32. I never saw this advertisement on TV or anywhere else in Brazil in the private sector cesareans are up to 80% of deliveries. What the Brazilian government puts advertisement outside the country does not apply within the country. There is no incentive for normal childbirth or breastfeeding, breastfeeding in public places in Brazil, may be cause for retaliation by police for indecent exposure. But, its a nice advertisement :-)

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  33. The blue part is the breast.

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  34. The words look like milk squrting from a nipple but its the bbys nose im re posting this for all to see

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