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Sunday, February 27, 2011
Breast Cancer Body Paint Campaign
In an effort to remind women and men about perspective when it comes to breast cancer detection, the Breast Cancer Foundation in Singapore implemented a body art exhibit in late 2010 to draw awareness to the cause.
On each painting is the inscription:
Are you obsessed with the right things? The difference between a pimple/big-butt/bad-hair-day and breast cancer is that of life and death. Regular breast checks are the best way to fight cancer. Show support for the women in your life by purchasing a Pink Ribbon.
There are many breast cancer survivors today who urge media, researchers, friends, and family to push prevention rather than cure. To 'obsess' about the things we can proactively do to decrease breast cancer risk for each individual woman, rather than solely focus on diagnosis and reactive medicine. In My Breast Cancer: Why I Won't Race for the Cure, Danielle Rigg writes, "In an era when premenopausal breast cancer, as well as many other serious diseases, are on the rise, it is simply unacceptable to me to push the “the cure” without at least an equal emphasis on PREVENTION."
Whether your passion is a focus on prevention, education, early detection, support for women going through treatment, healing, or cure, we each play a roll in keeping perspective and empowering our daughters, sisters, girlfriends, wives, mothers and grandmothers through awareness, information, and love.
Related Sites & Books:
Cleaning For a Reason (free house cleaning services for those going through cancer treatment)
Best For Babes Foundation breast cancer posts
National Breast Cancer Foundation (U.S.)
Susan G. Komen For the Cure
Famous Breast Cancer Survivors
Prevention / Post treatment options:
Outsmart Your Cancer: Alternative Treatments that Work
Dressed to Kill: The Link Between Breast Cancer and Bras
The Healing Power of 8 Sugars [glycobiology]
The Body Paint Campaign: Developed from DDB Worldwide, Singapore by executive creative director Joji Jacob, creative director Thomas Yang, copywriter Khairul Mondzi, art director Andrea Kuo, account director Rowena Bhagchandani and account executive Ng Ling Kai, with illustrator Andy Yang Soo Kit, digital retoucher Agnes Teo and photographer Allan Ng, Republic Studios.